The Essentials of Copywriting Course

  • The Essentials of Copywriting Course

    The Essentials of Copywriting is a one day course in which you will learn about the concepts, structures and skills of commercial copywriting.

  • Course: The Essentials of Copywriting Course
  • Date: See bottom of page for details
  • Size: Max 6 delegates
  • Duration: 1 Day (9.30 to 4.30)
  • Price: See bottom of page for details
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The Essentials of Copywriting Course

This is a one day course in which you will learn about the concepts, structures and skills of commercial copywriting.

The course is a practical hands-on course and will help you to create great copy for a range of different media, including email, letters, websites, literature, presentations and social media.

The public Copywriting courses are run at our office at Manchester Science Park. See further down this page for dates.

We also offer one-to-one and private group copywriting courses at our Manchester training centre or at a location to suit you.

Learning Outcomes

At the conclusion of this copywriting course, participants should understand:

  1. The importance of targeting your readers
  2. How to create compelling messages
  3. Sentence and story construction
  4. Writing clean copy without errors
  5. How to find your voice as a writer


Who should attend this copywriting course?

This course is designed for anyone in a business or organisation who want to develop their copywriting skills.

Copywriting Course outline

Participants will be shown the five essential elements of successful copywriting before taking part in a number of practical writing workshops, one of which at least will be based on material from their own workplace.

Detailed feedback is provided on the work and channelled into focused discussions on building copywriting skills.

Participants are finally asked to identify a series of action points to continue the development of their copywriting skills after the course, and invited to use the continuing online support offered by the tutor.


The Copywriting Course Trainer Profile

Our trainer has 40 years experience of professional writing. He started his professional career as a newspaper journalist before joining the BBC. 
He then became a journalism lecturer and taught hundreds of today's journalists how to write effectively.
He now runs his own copywriting agency and writes for a wide range of business/professional sectors creating website content, white papers, blog posts, email campaigns, copy for magazines and brochures, news articles and press releases. 
His book on online journalism was adopted as a set text at universities in the UK, US, South America, Europe, Far East and Australia. It was translated into Korean and Portuguese for the Brazilian market. He is currently completing his first novel.


Customer Testimonials

 "A great overview with real, practical opportunities to use the new methods being taught. As a new writer in marketing this has given me structural ideas and methods for focussing the reader."

Mark Longbottom | Weir Minerals Europe Limited


"Fantastic course, Mike is very knowledgeable and invited ‘real world’ discussions. I would highly recommend for all marketing experts. "

Claire Whittle | Business Growth Hub


 "The trainer was brilliant…He made it all seem much easier than I thought it would be. Really pleased with what I have learned and look forward to putting it into practice"

Emma Homan | Pentagon play


6 REASONS TO CHOSE M TRAININGWhy Choose M Training's Copywriting Courses?

- Run by a copywriting expert who has written copy for many companies, agencies and organisations

- This course is limited to 6 places so you are guaranteed personal support throughout the course

- Only £265 + VAT per delegate

- Convenient location in central Manchester with parking.  

- Course notes and support material

- 3 months online support

- Lunch and refreshments provided

- Certificate of achievement


Copywriting Courses: Dates and Venues

Manchester Science Park | Cost per delegate £265 + VAT 

Tuesday 28th November 2017

Monday 11th December 2017

Wednesday 10th January 2018

Friday 16th February 2018

Monday 12th March 2018


Duration: 9.30am – 4.30pm. (45 minute break for lunch.)

Please contact for course dates.

One to one courses and private group copywriting courses are available on request. Please contact

If you can't make the dates shown above please email us at and we will send you other dates for this course. 


How to Book this Copywriting Course

To book this course please select the Book Now button on the top left of this page or email 

One to One Copywriting Courses

One to one courses are available from £450 + VAT.  These can be done at your offices or at our Manchester office at a date to suit you. 

Bespoke Copywriting Courses

Bespoke courses that are tailor made to your requirements are available from £550 + VAT


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