Website Design & Optimisation Course

  • Website Design & Optimisation Course

    Learn how to improve your website and get more of your visitors to convert into leads or sales.

  • Course: Website Design & Optimisation Course
  • Date: Public: Tuesday 12th September 2017 | Private Courses Available on Demand
  • Size: Max 6
  • Duration: 1 Day
  • Price: £295
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Website Design and CRO Training Courses

Your website may have an attractive design, professional photos, great content and copywriting. But is it performing to it's potential?

On this course, you'll see that most websites, even the ones that look great, are underperforming.

We will also show you how you can improve your website so that it starts converting more visitors into enquiries and sales.

CRO and Website Design for Marketers

This is a practical 1 day training course delivered in Manchester and is also offered as a private course. It covers all the basics you need to know to evaluate your website and your competitors to identify the things you should change and the things you should test.

It provides the key rules you should follow and provides nformation on some useful tools you could use to help you optimise your site and run tests

Who is this course for?

This course is for people who are new to website design and optimisation, no prior knowledge is required to attend this course.

This course doesn’t not cover the use of software to create websites or graphics - it is primarily designed for managers and those who have a website or are responsible for a website who want to know how to make it perform better.


Website Design and CRO Course Outline

Introduction - some simple rules

Understanding and Communicating your Value Proposition

Audience Profiling

Wireframing and Eye flow

Competitor Analysis

Navigation and site structure

Home Page Optimisation

Web Page Design Rules

Category Page Optimisation

Product / Service Page Optimisation

Onsite Search 

Use of Photos & Graphics


Trust & Credibility

Basket to Checkout Pages Optimisation

Contact / Enquiry Page Optimisation

Other key page optimisation

Use of pop ups 

Conversion Rate Optimisation Testing

CRO Measurement and statistical significance

Things to test

User Testing



One-to-one courses and private group courses for Website Design and CRO are available on request – contact

Half Day Private Course: £395 plus VAT

Full Day Private Course: £695 plus VAT

During this course we will evaluate your website and identify

- what issues there are 

- messages to improve

- pathways to improve

- pages to improve your website

- other issues and opportunities what to test



Manchester Science Park | Cost per delegate £295 + VAT

Thursday 30th November 2017

Friday 15th December 2017

Friday 5th January 2018

Thursday 1st February 2018

Friday 2nd March 2018

If you can't make the date of this course please email us at and we will send you other dates for this course. 

Group booking discounts for public courses:

Two delegates total cost £495 + VAT

Three delegates total cost £650 + VAT


How to Book this Website Design & CRO Course

To book this course please select the Book Now button below or email 

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