Email Marketing Training

  • Email Marketing Training

    This is a one day training course that sets out good practice in the design, writing, building and executing of successful email marketing campaigns.

  • Course: Email Marketing Training
  • Date: See bottom of page for details
  • Size: 6 delegates
  • Duration: 1 Day
  • Price: See bottom of page for details
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Email Marketing Training Course


Email Marketing Essentials Course

Email marketing is still the most cost effective of all the digital marketing techniques for many companies and organisations.  However, most email campaigns that are sent out are not very effective because of a lack of understanding of best practice and the techniques that can be employed to generate greater engagement and conversion.

Email marketing offers a low cost, direct and personal way to communicate with your target audiences.  However, the emails you send must be well constructed and be engaging to maximise their potential as a marketing tool.

This course will show you how you can use email more effectively for marketing and communication purposes.

The course features practical sessions where we evaluate email campaigns and draft new emails according to best practice.

Email Marketing Training Course Outline

Introduction and legal requirements including GDPR

Setting objectives and measurable targets

Email Marketing Strategy

Timing & Scheduling

List building and purchase

Best practice in the use of the From field

How to write effective Subject lines

Creating content your audience wants

Setting up email campaigns

Wireframing the layout

Effective copywriting for email marketing

Punctuation & Tone

Creating Graphics and Editing Images

Proofing and referencing

Sending emails (The options and the benefits)

Examples of Effective Email Marketing

Evaluation of 'best practice' Emails

Tracking responses and measurement

A/B Email Testing

How to build email landing pages that convert


Download the Email Marketing course outline


Why Choose M Training's Email Marketing Training Course?

- Run by an experienced digital marketer with over 10 years experience in running email marketing campaigns for companies, agencies and organisations

- This course is limited to 6 places so you are guaranteed personal support throughout the course

- From only £265 + VAT per delegate

- Convenient location in central Manchester, Leeds, Liverpool and Birmingham.

- Course notes and support material

- 3 months online support

- Lunch and refreshments provided

- Certificate of achievement

- 5 Star Rated in Google Reviews


One to One Email Marketing Courses

One to one courses are available for email marketing at £395 + VAT.  These can be done at your offices or at our Manchester office at a date to suit you. 

Bespoke Email Marketing Courses

Bespoke courses are tailor made to your requirements and are available from £450 + VAT.

You can choose to combine Email Marketing with other areas of digital marketing, such as SEO, Adwords (PPC), Analytics and Content Management, if you wish.



Manchester Science Park | Cost per delegate £265 + VAT

Tuesday 19th December 2017

Thursday 18th January 2018 

Wednesday 21st February 2018

Thursday 22nd March 2018

Leeds | Cost per delegates £295 + VAT

Friday 22nd December 2017

Monday 22nd January 2018

Tuesday 20th February 2018

Tuesday 27th March 2018

Liverpool | Cost per delegates £295 + VAT

Wednesday 29th November 2017

Friday 22nd December 2017

Thursday 25th January 2018

Monday 26th February 2018

Tuesday 20th March 2018

Please email for dates


Group booking discounts:

Two delegates total cost £395 + VAT

Three delegates total cost £495 + VAT

Leeds and Liverpool group discounts are £465 for two delegates and £565 for three delegates.


If you want to book one of the listed courses please click on the Make a Booking button below or email  
Please make a note of the venue and dates you want to book on.

Make A Blogging Training Course Booking

If you can't make the dates listed for this course, or if you want to go on this course sooner than the date advertised,please email and our trainer will get back to you with some options.


One to One Email Marketing Courses

One to one courses are available for Email Marketing from £390 + VAT.  These can be done at your offices or at our Manchester office and you can arrange a convenient date directly with the trainer. For details please email

Bespoke Email Marketing Courses

Bespoke/ private group courses are tailor made to your requirements and are available from £550 + VAT.

You can also choose to have a combined course with other areas of Digital Marketing such as AdWords, SEO, Analytics and Content Management.

For details please email


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