Search Engine Optimisation

  • Search Engine Optimisation

    This is a one day training course that will give you a good understanding of how search engines rank your web pages, how to identify the best keywords to target and how to implement a Search Engine Optimisation programme.

  • Course: Search Engine Optimisation
  • Date: See bottom of page for details
  • Size: 6 delegates
  • Duration: 1 Day
  • Price: See bottom of page for details
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SEO Training Courses in Manchester, Leeds, Liverpool and Birmingham


Search Engine Optimisation Course: The Essentials

This one day SEO training course will give you a good understanding of how search engines rank your web pages, how to identify the best keywords to target and how to implement a Search Engine Optimisation programme using a range of on-page and off-page SEO techniques.  

The course is largely concerned with improving website rankings in Google, which represents approx. 90% of searches in the UK but the techniques will also raise your rankings in other search engines.

SEO Courses

Our public, 5 Star Rated, SEO Courses are run at Manchester, Liverpool, Leeds & Birmingham (From £265pp*).  We also run one to one and private group SEO Courses at your premises or at a location to suit you. *Group booking discounts are available


Who this course is for:

This SEO training course is suitable for anyone who wants to know how to raise the ranking of a website in Google's search engine results pages but has limited or no previous experience of Search Engine Optimisation.

This course is ideal if you are in marketing, or have responsibility for a website, and want to ensure you understand the essential SEO techniques used to raise the ranking of websites in Google.

If you already know 'the essentials' you might want to take a Private SEO Course which includes a review of your SEO, indentifying the keywords to target and the changes needed to improve your rankings.  To find out about our private SEO training courses please email and our trainer will call you to discuss the options and your requirements.

If you are looking for an Advanced SEO Course click here.

Search Engine Optimisation Course Structure:


Introduction to Search Engines
How search engines rank websites
How users use and view search engine results pages
The SEO process

Keyword research

The free tools you can use to identify the best keywords to target
Analysis session
Selecting target keywords for some of your most important pages

Creating an SEO Action Plan

During the process of looking at the SEO process we will analyse your selected website(s) and review good and bad examples of SEO

Setting Objectives

Keyword research

On Page SEO

- HTML components
- Content
- Technical issues such as redirection

On Site SEO

- Domains and URLs
- Taxonomy (structure) / site maps

Off Page SEO Techniques (building popularity, traffic and authority)

- Links
- Social Media
- Blogging and other tools
- PR and building mentions
- Directories, forums and other methods


- Search Console Reports
- Google Analytics Reports
- Other tracking tools


6 REASONS TO CHOSE M TRAININGWhy Choose M Training's SEO Training Course?

  • Run by an experienced digital marketer with over 8 years experience in running SEO campaigns for companies and agencies
  • This course is limited to 6 delegates so you are guaranteed personal support throughout the course
  • Convenient location in central Manchester, Leeds, Liverpool and Birmingham.
  • Course notes and support material
  • 3 months online support
  • Lunch and refreshments provided
  • Certificate of achievement
  • Course rating (By delegates): 5 Star (see our Google Ratings)


Manchester Science Park | Cost per delegate £265 + VAT

Wednesday 6th December 2017

Thursday 4th January 2018

Friday 2nd February 2018

Monday 5th March 2018

Liverpool | Cost per delegate £295 + VAT

Tuesday 5th December 2017

Tuesday 9th January 2018

Thursday 8th February 2018

Wednesday 7th March 2018

Leeds | Cost per delegate £295 + VAT 

Tuesday 12th December 2017

Monday 15th January 2018

Thursday 15th February 2018

Tuesday 13th March 2018

Birmingham |  Private courses only | Cost from £495 + VAT


Group booking discounts:

Two delegates total cost £395 + VAT

Three delegates total cost £495 + VAT



Make A Blogging Training Course Booking

If you can't make the dates of this course, or if you want to go on this course sooner than the date advertised, we may be able to offer you a private SEO course. Please email and our trainer will get back to you with some options.


One to One SEO Courses

One to one courses are available for Search Engine Optimisation from £390 + VAT.  These can be done at your offices or at our Manchester office and you can arrange a convenient date directly with the trainer. 

Bespoke SEO Courses

Bespoke/ private group courses are tailor made to your requirements and are available from £390 + VAT.

You can also choose to have a combined course with other areas of Digital Marketing such as AdWords (PPC), Analytics, Email and Content Management.

Advanced SEO Courses

Click here for details on our Advanced SEO Course 

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Advanced SEO Training Course

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Google Analytics Training

This is a one day training course that will give you a good understanding of how to set up Google Analytics, how it works, what data you can obtain and how to use the data to improve your website performance and your marketing.

Google AdWords Training

Find out how to create a cost effective, highly targeted PPC advertising campaign using the power of Google AdWords

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