Sales Training

  • Sales Training

    This is an introductory course to “needs-based selling” using the IMPACT selling model. Delegates are taken through a series of syndicate sessions which will develop insight and understanding of the sales process.

  • Course: Sales Training
  • Date: See bottom of page for details
  • Size: Up to 6 delegates
  • Duration: 1 Day
  • Price: See bottom of page for details
Download Brochure Book Now!

Sales Training Course in Manchester, Leeds, Liverpool and Birmingham


Sales Skills Training Course

This intensive 1 day Sales Training course aims to allow delegates to focus on improving their current sales and customer service skills.

It will give you a solid understanding of the importance of professional customer care in all aspects of your telephone duties, whilst the second part of the day will focus on providing you with the correct tools and techniques to sell to customers, negotiate and gain a “win win” situation for both parties.  

Delivery of the sales training will be interactive, with ample opportunity for you to take part in your own learning experience through practical exercises, group discussions and relevant role play.

This course will give you a workable tool kit that can be used immediately after the Sales coures.  In addition to the learning, an action plan will be created at the end of the session, allowing you to create a workable document detailing your commitments to using these new sales skills in the workplace.


Who this Sales Training course is for

This course is ideal for any member of staff whose work depends on successful telephone skills, from receptionist and administration staff to new and existing sales staff.  The course is suitable for beginners and intermediate levels who want to maximise the impact of their telephone techniques, customer service and sales skills in work based situations. 


What sales skills will you learn?

  • Improving on your ability to arrange and prepare for sales appointments and to effectively sell your product/service.
  • Codes of Practice
  • Moments of Truth
  • Misery Moments
  • Golden Service with a Smile
  • Identifying your customers and their needs
  • Customers come in four main categories
  • Caring for your customers
  • Barriers to Communication
  • Listening Skills
  • Delegates are already on their way to making a great sales person.
  • Structured Steps of the Sale
  • Features and Benefits
  • Questioning Techniques
  • Closing the Sale
  • Handing customer objections and complaints
  • How to deliver feedback constructively
  • Negotiation skills


Sales Course Outline

  • Provide telephone users skills and knowledge to utilise the telephone as an effective communication tool
  • Understand the differences between “tone” and “words”
  • Demonstrate excellent customer care - with external and internal customers.
  • Deliver professional yet warm telephone calls
  • Structure your phone calls
  • Learn a structure to the steps of the sale
  • Know 12 techniques for closing the sale
  • Create a professional image of the organisation
  • Demonstrate understanding of customer perceptions and how to meet customer requirements.
  • Handle objections and complaints professionally to achieve a positive outcome


Where are the Sales Training courses run?

M Training run sales courses at Manchester Science Park, The Plaza, Liverpool, The Library of Birmingham and the Leeds Art Gallery.  We also offer private group or one to one sales training courses at your premises or a location to suit you. For details please contact


Why Choose M Training’s Sales Training Courses

  • Run by a specialist trainer with over 10 years experience in running Sales Training courses
  • This course is limited to 5 places so you are guaranteed personal support throughout the day
  • Only £295 + VAT per delegate
  • Convenient location Manchester, Leeds, Liverpool and Birmingham, or private courses at a location of your choice.
  • Course notes and support materials provided
  • Lunch & refreshments provided
  • Contact phone number & email address where attendees can receive follow up consultation with the trainer when back in the workplace
  • Certificate of achievement



Manchester Science Park | Cost £285 per delegate + VAT

Friday 1st December 2017

Leeds | Cost £285 per delegate + VAT

Monday 4th December 2017

Liverpool | Cost £285 per delegate + VAT

Friday 8th December 2017

Birmingham | Cost £285 per delegate + VAT

Wednesday 6th December 2017

Group booking discounts:

Two delegates total cost £495 + VAT

Three delegates total cost £650 + VAT

For course dates in Birmingham, Leeds or Liverpool please email

Private one to one and private group courses are available from £490 + VAT.

Make A Course Booking



Other Courses You May Be Interested In

PowerPoint Training Course

Create a more impressive presentation using some of the more advanced features of PowerPoint.

Email Marketing Training

This is a one day training course that sets out good practice in the design, writing, building and executing of successful email marketing campaigns.

Marketing Communications Course

A strategic Marketing Communications training workshop for anyone with responsibility for marketing communications.

What Clients Say