MTraining Business Skills Blog

News, Articles, Hints & Tips

  • How to exclude landing page URL parameters

    by Martin Woodfield FCIM / 17 Mar 21

    Do you see strange urls in your Google Analytics Landing page reports? Such as this /pagename/?msclkid=e73f68e4aa14124b783708bfba6a0dd7. These URLs have additional 'parameters' added by Google Ads, Facebook, Microsoft Ads, etc. Whilst these can contain useful information they can make it very difficult to analyse your 'All Pages' and 'Landing Pages' reports. This article will give you useful insights into how to deal with them.

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  • Conversion Rate or User Conversion Rate? Which is the best metric?

    by Martin Woodfield FCIM / 09 Aug 19

    Not many people really understand conversion rates when looking at their Analytics Reports - so what do they actually measure?

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