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Click Rate Vs. Clicks to Open Rate
by Luis Crean / 03 Aug 21The Click Rate and Click to Unique Open Rate of an email campaign are common reporting metrics but can yield quite different numbers. But what is the difference between them, and which one should you be paying attention to?
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Mail Privacy Protection: How it will affect your email marketing
by Luis / 15 Sep 21In this article, we look at how Apple's new feature, Mail Privacy Protection, will give users of Apple Mail increased privacy options that will affect the metrics we use for email marketing.
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