Google Ads Training in Leeds

Whether you are completely new to Google Ads or have used it for some time, this practical 1-day training course will give you a clear understanding of how Google Ads works and provide a hands-on, demonstration of how to set up campaigns and write effective Ads.

You will also learn how to evaluate your PPC campaigns' performance and optimise it to get the most out of your budget.

You'll also get plenty of hints and tips to help you avoid common pitfalls along the way.

Throughout the day you will go through the theory of Google Ads and how it works; as well as how you can navigate Google Ads dashboards and gain an understanding of the different campaign and bidding options available.

Through a series of practical exercises, you will learn how to set up a campaign from start to finish with opportunities for you to review and work on your own Google Ads campaigns.

You will learn how to use the reports provided to judge whether a campaign is performing well and steps you can take to improve metrics such as Quality score, Click Through Rate, Bid adjustments and more.

You will also learn how to create bespoke reports and integrate Google Analytics.

By the end of the course, you will have the knowledge and skills (along with detailed course notes) to be able to set up and run your own Google Ads campaigns.

 Throughout the training day you will cover:

• How Google Ads (AdWords) works
• Navigating Dashboards and Menus
• Google Ads Strategy & Options
• Keyword Research & Targeting options
• Creating an effective Google Ads campaign
• Optimisation of your Ad campaigns
• Conversion tracking
• Reporting
• Overview of Google Shopping Ads, Video Ads, Remarketing and Display Ads

For a full course outline, see the Course Outline tab on the menu below - or click here to download a PDF

This Google Ads (AdWords) course is aimed at people who are new or relatively new to Google Ads and the world of PPC. 

You may not have started any campaigns yet or you may have had a go but been unsure how to make your campaigns more effective.

You do not require your own Google Ads account.

Our 5-star rated Google Ads training is practical with small class sizes, and a maximum of 6 delegates, which allows for plenty of time to interact with the trainer and ask any questions!

These are held as in-person classroom courses or as live, online courses (over Zoom).

All courses run from 9:30 am to 4:30 pm, with plenty of breaks.

Scheduled Google Ads Courses

Our scheduled public Google Ads Courses are run in Leeds and Online. Dates for these can be found below.

This course is also run in Manchester, Liverpool and Birmingham

Private / Bespoke Google Ads Training

Are you looking for in-house Google Ads training for yourself or your team?

We run private one-to-one and group Google Ads training at your premises in Leeds, West Yorkshire or any of the surrounding areas or at a location to suit you, anywhere in the UK. These can also be held Online.

The content of our In-house Google Ads courses can be tailored to your requirements or the needs of your team.

For more information see the Private Course tab further down the page for more information

• Run by an experienced digital marketer with over 10 years experience in developing and implementing Google Ads campaigns for companies and organisations
• This course is limited to 6 places so you are guaranteed personal support throughout the course
• Convenient location in central Manchester, Leeds, Liverpool, Birmingham and Online
• Course notes and support material provided
• 3 months online support
• Certificate of achievement
• 5 star rated in Google Reviews