AI Marketing Course

On this practical 1 day course you will gain the knowledge and skills to leverage generative AI tools for a range of marketing activities.

Through interactive exercises and real-world examples, you'll gain knowledge in personalising campaigns, optimizing content, and extracting valuable customer insights. 

By the end of the course you will be confident in using generative AI tools and be able to take your marketing to the next level.

From the basics of AI  to the privacy and copyright implications and how to avoid the pitfalls you will not only learn the theory of using AI but the practical skills as well.

Through exercises with popular AI models like ChatGPT, Google Gemini, and Dall-E, you’ll explorer their strengths and how they can be applied to marketing tasks.

You’ll learn how to use prompts to harness AI's power for marketing research, creating powerful headline, descriptions, and engaging content for SEO and email marketing, brainstorm ideas, and personalize social media posts for different platforms.

We’ll also look at Chat GPT4 and how it can be used to build your own GPTs, customizing voice, style, and tone to suit your brand.

By the end of this course, you'll be equipped to leverage AI's capabilities and transform your marketing efforts.

• AI Basics
• Popular AI Models (Chat GPT, Gemini, Dall-E, Microsoft Copilot)
• Privacy & Ethical Considerations
• Custom GPTs
• Using AI for:
  
  • Market Research
  • Content Writing
  • SEO
  • Email Marketing
  • Social Media
• Generating Images

Download the full AI for Marketing Course Outline

The 1 day AI Marketing course is a practical course with small class sizes, a maximum of 6 delegates, which allows for plenty of time to interact with the trainer and ask any questions.

These are held as in-person classroom courses or as live, online courses (over Zoom). All courses, run from 9:30 am to 4:30 pm, with plenty of breaks.

Scheduled AI Marketing Training Courses

Our scheduled public AI Marketing Courses are run in Manchester,  Birmingham and Online.

Dates for these can be found below and details of the venues can be found under the Timing & Venue Info tab.

Private / Bespoke AI Marketing Training

We run private one to one and group AI Marketing Courses at our training centres, or at a location to suit you, anywhere in the UK. These can also be held Online.

See the Private Course tab further down the page for more information.

This course is perfect for anyone working in, or involved with, marketing, business owners or content creators.

It’s ideal for anyone who wants to stay ahead of the curve and utilise AI to improve their marketing or to up skill themselves.

You do not need prior knowledge of AI, but an understand of marketing or the elements of marketing covered on the course is recommended.

Paid versions of the AI models are not required, but a free account is required for the exercises.

• Live With A Trainer: Run by a digital marketer & trainer with over 20 years experience
• Small Class Sizes: Enjoy personalised attention in small, focused groups
• Budget Friendly: From Only £250 + VAT & with Multi-delegate discounts
• Classroom Locations: Manchester, Birmingham & Online
• Tailored Sessions: One to one and private group available through-out the UK and Online
• Course Materials: Detailed course notes provided after the course
• Interactive: Plenty of opportunities to ask questions and share your experiences
• Certificate: a certificate of achievement will be provided on completion